Replenix Acne Solutions Identity
For many years Topix Pharmaceuticals had acne-fighting products under four separate brands with no relation to each other. Finally we tackled the mess by establishing a new line within our best-selling brand, Replenix, called Replenix Acne Solutions.
Three stepped stripes indicate three strengths of products; this theme continues into the product labels, where the weakest strength products have a 30% tinted stripe, the middle 60% tinted, and the strongest a full 100% tinted stripe. One inflexible kit was done away with and replaced with a kit that can be both customized and private labeled.